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Home » Archives for Alison

All posts by : Alison

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The Secret to Scaling Your Business: Build, Brand, Boost

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Starting a service-based business can be incredibly rewarding, but it's not without its challenges.Many entrepreneurs, whether they're new to business management, or have been doing it for a number of years, find themselves overwhelmed with the sheer numb ...

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Making data driven decisions for business success

How to Make Data Driven Decisions as a Business Leader

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Are you a business leader that wants to make informed, data driven decisions? The ability to make informed, data driven decisions is a key differentiator between thriving and struggling in an online business.Data driven decision making (DDDM) involves usi ...

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Navigating a negative workplace culture.

Navigating a Negative Workplace Culture: A Survival Guide

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In this blog post we're going to talk about something that's all too familiar for many of us: negative workplace culture. Whether it's the gossip in the break room, the constant complaining about deadlines, passive aggressive emails, constant pessimistic ...

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Build your brand with LinkedIn. A closeup shot of a woman stood on a pink background. She is holding her phone in both hands and is looking down at it as she types.

Improve Your Presence and Build Your Brand with LinkedIn

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LinkedIn has evolved from a simple networking platform to a robust tool for personal branding and professional growth. Whether you're just starting your career journey, looking to make a career change, or aiming to elevate your professional presence, Link ...

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Ethical Leadership: An image of a woman holding a laptop in one hand and a phone in the other. She is standing on a bright orange background and looking directly into the camera.

The Power of Ethical Leadership: How to Lead with Integrity

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Leaders are not just guiding teams to achieve goals; they are setting the tone for entire organisations, influencing cultures, and shaping the future. At the heart of effective leadership lies a cornerstone that is timeless and indispensable: ethical lead ...

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Cold, warm, and hot leads: What's the difference?

Cold, Warm, and Hot Leads: What’s the Difference?

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Leads are the lifeblood of any business. They represent potential customers who have shown varying levels of interest in your products or services. Understanding the differences between cold, warm, and hot leads can directly impact your sales and marketin ...

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Recruiting Remotely: What Are the Risks of Hiring Virtually?

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The way we do business has changed dramatically over the past ten years, with the pandemic bringing about huge shifts in where and how we operate. Recruiting remotely has become a normality in modern hiring practices.While this shift opens up access to a ...

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Digital marketing trends 2024

7 Digital Marketing Trends 2024 Has Embraced (So Far)

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As we reach the halfway point of 2024, the world of digital marketing is continuing to embrace the ever-evolving plethora of digital technologies and changes to consumer behaviours in the online space. With so much change happening so fast, staying ahead ...

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What is intellectual property?

What is Intellectual Property? | A Guide to Intellectual Property Rights in the UK

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Innovation is often the key to staying competitive in today’s business world. Whether it's a groundbreaking product, a unique brand identity, or a proprietary process, your company's intellectual property (IP) is among its most valuable assets. However, w ...

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Retaining good employees: A work team together in the office.

Tips for Retaining Good Employees: Creating a Happy, Engaging, and Supportive Workplace

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Attracting top talent and building a strong team is just the beginning in today’s workplace. The real challenge lies in not just growing your team, but also in retaining good employees. High turnover rates can be costly and disruptive, affecting team mora ...

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