Build your brand with LinkedIn. A closeup shot of a woman stood on a pink background. She is holding her phone in both hands and is looking down at it as she types.

Improve Your Presence and Build Your Brand with LinkedIn

LinkedIn has evolved from a simple networking platform to a robust tool for personal branding and professional growth.

Whether you’re just starting your career journey, looking to make a career change, or aiming to elevate your professional presence, LinkedIn is your go-to platform to help you build your brand and expand your horizons.

Here’s how you can utilise LinkedIn to build your brand effectively and improve your online presence:

Optimise Your Profile:

Your LinkedIn profile is your digital business card and the first impression you make on potential connections and employers.

To build your brand, ensure your profile is complete and up-to-date, including a professional photo, a compelling headline, and a summary that highlights your expertise and accomplishments. Use relevant keywords to optimise your profile for search.

Professional Photo: A professional photo is crucial for making a positive impression. Choose a high-quality, well-lit photo where you’re dressed appropriately for your industry. Ensure that your face is clear and you’re smiling, exuding confidence and approachability.

Compelling Headline: Your headline is one of the first things people see on your profile. It should be more than just your job title; it should encapsulate your unique value proposition and the benefit you offer to your audience.

  • Example for an online business strategy coach: “Helping Entrepreneurs Transform Their Vision into Reality | Online Business Strategy Coach | Speaker & Author”

Engaging Summary: Your summary should provide a deeper insight into who you are, what you do, and what sets you apart. It’s an opportunity to tell your story and connect with your audience on a personal level. Highlight your key achievements, areas of expertise, and your passion for what you do. Include a call to action to encourage engagement.

  • Example for an Online Business Strategy Coach: “As an experienced Online Business Strategy Coach, I have spent the last decade helping entrepreneurs and small business owners unlock their potential and achieve their business goals. My approach is rooted in practical strategies, personalized coaching, and a commitment to each client’s success. Having successfully launched and scaled my own online businesses, I understand the challenges and opportunities in the digital landscape. My specialties include business model development, digital marketing strategies, and growth hacking. I’m also a frequent speaker at industry conferences and the author of ‘The Digital Entrepreneur’s Playbook’. Let’s connect to explore how I can help you transform your business vision into a thriving reality.”

Build your brand using LinkedIn: A close up shot of a man typing on his laptop.

Share Valuable Content

Position yourself as a thought leader in your industry by sharing insightful and relevant content on LinkedIn.

This could include industry trends, best practices, case studies, or your own original insights.

Regularly sharing valuable content not only establishes your expertise but also keeps you top-of-mind with your network.

Engage with Your Network

Building a strong network on LinkedIn is about more than just accumulating connections.

Engage with your connections by liking, commenting on, and sharing their posts. Offer congratulations on work anniversaries and promotions, and don’t hesitate to reach out with personalised messages or connection requests to cultivate meaningful relationships.

Participate in Groups and Communities

Joining LinkedIn groups and communities related to your industry or interests can expand your network and provide opportunities for engagement and collaboration.

Contribute to discussions, share insights, and offer support to fellow group members. Being active in groups demonstrates your expertise and can help you connect with like-minded professionals.

Build your brand with LinkedIn

Showcase Your Achievements

Use LinkedIn’s features such as the “Featured” section and multimedia capabilities to showcase your achievements, projects, and portfolio pieces.

Visual elements such as presentations, videos, and articles can provide additional context and credibility to your profile, helping you stand out from the crowd.

Seek and Provide Recommendations

Recommendations from colleagues, clients, or mentors can add credibility to your profile and reinforce your personal brand.

Don’t hesitate to request recommendations from people you’ve worked with closely, and be proactive in offering recommendations to others as well.

A strong recommendation can speak volumes about your skills and professionalism.

Consistently Network and Connect

Building your brand on LinkedIn is an ongoing process that requires consistent effort. Set aside time each week to network, connect with new people, and engage with your existing connections.

Whether it’s attending virtual events, participating in LinkedIn Live sessions, or simply reaching out with a friendly message, staying active on the platform is key to building your brand and expanding your network.

A man stood on a bright yellow background. He has one hand in the front pocket of his jeans and in the other hand he is holding his mobile phone which he is looking down at.

Build Your Brand with LinkedIn

By leveraging LinkedIn’s powerful features and actively engaging with your network, you can effectively build your personal brand, improve your overall presence, establish yourself as a thought leader in your industry and unlock new opportunities for professional growth and advancement.

How have you used LinkedIn to your brand’s advantage?

Get 1:1 digital support from The Online Business Association to improve your digital brand marketing strategy. 

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