Cold, Warm, and Hot Leads: What’s the Difference?

Leads are the lifeblood of any business. They represent potential customers who have shown varying levels of interest in your products or services.

Understanding the differences between cold, warm, and hot leads can directly impact your sales and marketing strategies – so what are the differences?

In this article we’ll explore the differences to help you correctly manage your business outreach and new leads effectively.

Let’s take a look at the different types of leads you’ll come across in business.